Ezine Articles For Gold Coast Web Design
Ezine Articles For Gold Coast Web Design
Buying a Website – Off-Site Promotion and the Cost of Buying a Website
An Ezine Article Post by Terence Fisher
What does Buying a Website Cost and What are the Payment Terms?
There are two sides to this. The first is how much money your web designer wants upfront. A minimum of $100 deposit up front will normally be required to show that you are serious about buying a website. The balance should not become not due until you have a few top 30 Google rankings. Some Web design Companies Guarantee Top 30 Google / Yahoo results within 60 days – or your website is free; they are pretty focused on getting results for you if they do not get paid until they do, ensuring your website creation does not drag on.
The other important aspect is understanding very clearly what you are getting for your money, and what is not included. The website design field is littered with arguments about, “but I thought I was going to get…” Be clear from the very start what is included, and what is not included. This should be published on the website design company’s website.
Pricing should be flexible, allowing you to buy only what you need, from a basic “online-brochure” to a Guaranteed Top 30 Listing website. For most small businesses, in 2010, under $600 for buying a website is a reasonable target. However, for a hobby site under $400 may do the trick. You should also be able to build a custom package, where you pay only for what you need.
While the highest quote is not necessarily the best, nor is the lowest. Value for Money is what it is all about. A $600 site that ranks highly in Google and brings new business is a better investment than a $300 site that is buried so deep in Google you need to hire a jungle guide to find it!
Always, always, always, ask, “Is this going to make me more money than it costs?”
What ongoing fees are there?
For people with very little experience with websites, it is quite normal to pay someone with the necessary expertise to host and maintain your website and look after your domain name. Anything over $30 per month for hosting is excessive and your domain name should not cost you more than $30 per annum for a dot com (in 2010, when this article was written).
You can host your own website if you have the necessary expertise and look after your own domain name.
Make sure any quote you get includes maintenance, in addition to hosting. One critical area that even experienced web designers forget is to make a backup of your Web site on a regular basis. Any monthly charge should ensure your website is backed up every week. Website backups are like computer backups – you think about it around ten seconds after you realise you need it!
What Off-Site Marketing is Included?
This is one of the most misunderstood aspects of Web Design, both from a web designer perspective and from a client perspective.
A highly ranked website will bring you an increase in business; a highly ranked website that is being actively marketed will bring you even more of an increase in business. Website Designers that have no Marketing skills can be dangerous to your Business’s health!
To understand this, if you have a retail store and have chosen a great location, then you have the equivalent of a website that is ranked highly on Google; both are highly visible. however, you still advertise your retail store and there is an online equivalent of this.
If you talk to a web designer and they consider their work finished when they have created your website, alarm bells should be ringing. On the Internet, there are three quick and easy ways to attract more visitors.
The first is through video, with Youtube obviously being by far the most important site, but not necessarily the only one. When buying a website, make sure creating a video for you and uploading it to YouTube is included. Some website designers are not great at creating Videos; even fewer know how to successfully market a YouTube video, but the importance of YouTube these days makes it critical that you cover this base.
Secondly, EzineArticles should be included; EzineArticles is to articles what Google is to Search Engines. Using the 80/20 Rule, EzineArticles and YouTube are essential; if you have time, then move to the lesser sites.
The third element is what is known as Social Marketing. My preference is for Article Marketing and Video Marketing, but for some people it may be things like Facebook, Twitter and Myspace. Which is best depends on your personal preferences, your product and what, if anything, you already have in place. If you are the president of the local Pony Society and you are marketing items related to that, if you have thousands of people already following you on Twitter, then you have an established market.
In terms of product, it is important to understand that different age groups buy differently, and you must therefore market to what is appropriate for that age group.
Check out the Free “Must-Know” info at the Gold Coast Web Design Company “Business Websites Gold Coast” – before you decide to buy a website.
While based on Australia’s Gold Coast, Business Websites Gold Coast build websites for clients Worldwide.
The unique claim to fame that this particular Gold Coast Web Design Company has is a $495 price tag that absolutely Guarantees a Top 30 Google Listing – Or your website is Free! This includes one YouTube Video plus one ezine article.
Terry not only designs top value-for-money websites, he also has online businesses of his own. This ensures the marketing and business skills required to support creating a profitable website for you are in place.
See an update for 2018 on this article here.
Hope you enjoyed our “Buying a Website – Off-Site Promotion and the Cost of Buying a Website” Article!
Buying A Website.
7 Critical Factors That Make or Break Your Business – Another of our Ezine articles. This article focuses on the Planning Stage of buying a website. Like building a house, building a website goes much better with planning and preparation ahead of buying a website.
Here are the 7 Critical Factors you must consider before buying a website. Enjoy.
By Terry Fisher
Buying a website, whether business, personal or for your hobby, can be a whole new experience to a person who does not yet have a web presence. Searches on Google can give you confusing results, ending in frustration. So you might be wondering, what’s the ultimate way to buy affordable websites.
Here are 7 critical factors to be considered before buying a website, and there is a hard way and an easy way to cover most of these.
1. Getting a Domain Name
When you buy a website, the first task is registering the correct domain name. A domain name should be chosen very carefully, and we recommend leaving it to the experts – your domain name can make or break your business. It should be precise and relevant to the subject matter of your business/profession/hobby.
Secondly, it is always better to choose a short domain name, because it is easy to remember. Despite the assertion that all the good domain names have gone, a good local web design company like ours has special tools and techniques that can result in a pleasant surprise.
2. Web Hosting Provider Selection
You should look for well-established, reliable web hosting providers when considering buying a website. The server should be fast and backed up by mirror servers. When a server hosts your website, there may be occasional times when there is excessive load or traffic that ultimately results in non-availability of your website. A mirror server acts as a standby and immediately transmits your web content when needed. Again, any local web design company will already have expertise in this area, saving you hours of research when buying affordable websites. If you let your local web design company handle web hosting for you, then you save on set up time and costs, and the technical aspects of web hosting are not your problem. Let us sort this for you.
3. Website Design
The next important factor to consider before buying a website is that of web design. The website should be designed in such a manner so that its main message is clear to the visitor. A poorly designed website turns customers away – the exact opposite of what you are trying to achieve. A basic decision is the platform – WordPress, conventional HTML site, Joomla, etc. Most modern local web design companies go for WordPress these days, a great route to affordable websites that do not break the budget but look terrific.
4. Easy Navigation
A website should have easy navigation, including a sitemap to cover every piece of information on the site. The old business adage of “Make it easy for your customers to do business with you” is very relevant when you buy a website.
5. Colours and graphics
Likewise, the website should be easy on the eye. A “hard” coloured website is often abrasive and causes clients to click away. Moreover, the graphics should be optimized to appear faster on the screen; otherwise the visitor may leave the webpage, even before it gets fully loaded. Respect your visitor’s time when you buy a website and look for affordable websites that are graphically optimized. In particular, avoid Flash websites. Websites that use flash technology are always slower to load and have more to do with satisfying your website designers ego than satisfying your client’s needs.
6. SEO Optimization and Integrated Website Marketing
Before deciding on buying a website, look for SEO optimization plus integrated website marketing. Bit of a mouthful; SEO optimization is simply technical stuff necessary to get good Google Rankings, and best left to your local web design company. We can handle this for you.
Integrated Website Marketing includes adding YouTube videos to your website, creating supportive articles like this one, social bookmarking / networking etc. This should be part of any local web design package.
There are few things sadder than a website that is nicely built, looks good – but with no traffic coming to it. The easy solution lies in SEO and integrated website marketing, where the marketing aspect of your web presence is integrated within the web design package you buy; without proper marketing, the best-looking website may prove to be a dead investment.
7. Considering Quality Vs Affordability
Finally, think of balancing quality vs. affordability before deciding to buy a website. If you focus only on the quality aspects of a website, you may have to invest thousands of dollars. On the contrary, a great looking website does not need to be a cheap website.
So look for that rare combination of quality plus affordability when buying a website. Affordable websites that look great are our speciality.
Here you can buy affordable websites that look fabulous for just $495 (current 2011) with a Top 30 Google spot guaranteed, plus a Youtube video. Even better, all the technical stuff is handled for you – a great domain name is found for you, linked to your web hosting on your behalf, even the Youtube video is uploaded for you – leaving you free to concentrate on your business. So, if a cheap website that looks like a million dollars and has everything handled for you is what you are looking for, call us now on 0468 420 470.
Let us make buying a website easy for you!
Four Fabulous Ways to Increase Your Sales – One of the Secrets to Improving Google Rankings is using Ezine Articles; they are to Article Marketing what Google is to Search Engines. And it is not rocket science (although their manual review requires you to submit quality work).
Here is an example of an Ezine Article I have live on my account. You are allowed to use articles you find at provided you leave the Article and Author Bio intact; you must not change them in any way.
Enjoy my Ezine Article on …
Small Business Websites – Four Fabulous Ways to Increase Your Sales
If you are only reaching “offline” customers, your business is reaching only a fraction of your potential customers. Here are Four Fabulous Ways to Reach More Clients.
1. Get a Small Business Website
It does not have to be flashy or expensive – but it works for you 24 hours a day, 7 days a week, does not call in sick – and even works every public holiday!
Determine your needs and do not be pressured into paying thousands for a small business website that is far more than you need. These days a full small business website can cost under $500, and an Online Brochure under $200.
2. Interact with your clients.
Use WordPress to build your Business Website. It allows two-way communication and can help your clients to feel they know you before they even meet you. While it is true that people buy products or services, remember that they deal with people. Feature your people as well as your product or service.
A Small Business Blog is less formal than the old-fashioned traditional websites; you can afford to let your personality shine through. By offering free advice and tips, not only do you come across as helpful, you build credibility in the eyes of potential clients; you may even be perceived as an expert in your field.
3. Use Video to reach clients.
YouTube is so powerful Google bought it! If Google rates YouTube that highly, so should you. Create a YouTube video and point it at your website to bring you a whole new breed of clients to your small business blog.
The big difference – critical for your business – is that people spend far more time watching a video than reading a web page. Even a bad video gets watched if it has interesting content. People tend to be a little afraid of video until they try it and realise it is nowhere near as hard as they thought.
A series of photos can now be easily turned into a video – you can even “Google” Cam Studio and get free software to create your videos. Add slides with narrative if you do not want to speak on your video, and easily add a music soundtrack behind. And uploading to YouTube is fast and easy.
If video still scares you, it is possible to pay someone as little as $45 to create and upload your small business video, and a slide-show video as described above will rarely exceed $120.
4. Use Feedback to improve your products or services.
A small business blog allows your potential clients to leave you feedback via Comments. This scares many would be website owners needlessly; you get to choose which comments appear on your small business blog.
Obviously complimentary comments go through – these are essentially free Customer Testimonials and very powerful for increasing sales. Likewise, the total idiot comments get deleted by you.
Which leaves justifiable criticism. There are two ways to use this. The first is to use it as a “silent” product / service improvement tool. Here, you delete the comment but make the improvement, thanking the commenter by private email. I do not do this; I make it public. The advantage of this second approach is that people see you take notice of constructive feedback and do something about it; which method you use is up to you.
Use these four ideas and your interaction with potential clients / customers improves, providing a great opportunity for increased sales. There are more free small business tips on our website and we will be adding further EzineArticles on improving your small business.
Terry Fisher builds highly affordable Small Business Websites with Guaranteed Top 30 Google Rankings.
His premium Small Business Blogs use original designs, not the free themes that can be found all over the web. Designing a look specially for your business allows photos of you and your products to be included in your small business blog theme.
Terry offers a range of prices that allow you to choose the size that fits your business, whether it is a Small Business Blog or a 24-7 Online Business Brochure – You pay only for what you need.
A feature of Terry’s Websites is that he Guarantees a Top 30 Google Ranking – Or you get your website for free. Proof of his Top 30 Google Rankings for sites he has built are displayed on his site, as are Samples of the Small Business Blogs he has built for clients.
Another of my Published Ezine Articles – Enjoy!
HOURLY RE-ENERGIZING – THE KEY TO PRODUCTIVITY
How can a kitchen timer be a productivity tool? Well, can you identify with this scenario – you spend hours sitting at your desk without taking a break.. Yeh, me too. When I first went to a Tony Robbins seminar, I was amazed that I could put in 12 to 15 hour days for four to six days at a time, and still have energy to burn at the end of the day. A feature of any Tony Robbins seminar is that every hour you get up, stretch, normally dance for five minutes to great music, and generally re-energize. Hourly Re-Energizing: The Key To Productivity and Health!
I had every intention of carrying this on when I got home, but settled back into my normal routine of sitting at my desk for hours on end. It was at this stage that I brought to the kitchen timer.
THE “ENERGY BREAK”
My normal routine now is to work for 50 minutes and take a 10 minute break. I set my kitchen timer for 50 minutes and get up within five minutes of it going off, and take an “Energy Break.” This energy break can take several forms and you can choose the one that works best for you.
I have four main energy break routines, but they have several things in common. The first is is that they get my lungs pumping at maximum capacity. Clearing the stale air out of your lungs and effectively having an oxygen break is a major tool in replenishing your energy stores and re-sharpening your mind.
The second factor is exercising your heart and getting the blood pumping around your body again. Not only does your heart start pumping again, but because you are breathing heavily, your blood is being oxygenated.
PERSONAL REBOUNDERS
One of my favourite energy break activities is using my personal rebounder, or mini trampoline. After your heart and lungs, the third most important health mechanism is your lymph system. Unlike the heart and lungs, the lymph system has no pump to drive it. One of the few activities that drives the lymph system is bouncing up and down. The lymph system is fundamental to good health and so I highly recommend using a personal rebounder at least twice a day. I am not sure if it is true, but I remember reading somewhere that five minutes on a rebounder is the equivalent of running a mile – and definitely much easier on your joints. And if you struggle with constipation, the mini trampoline is the greatest natural cure there is!
THE FIVE TIBETAN RITES
Another activity that you can do for just five minutes that gives enormous benefits is the Five Tibetan Rites. Google “Five Tibetan Rites” and you can easily find five exercises that are deceptively simple but incredibly effective. These five exercises are said to exercise every muscle in the body. The advantage of this form of exercise is that you need no equipment and can do it anywhere. Another major benefit is that incorporates stretching into your exercise regime. While I’ve always looked after my aerobic and strength capacities, I have to concede that stretching has been one of the missing elements in a balanced exercise regime, and has become increasingly important as I have gotten older.
TRX TRAINERS
My third form of exercise is using a TRX trainer. The TRX trainer was originally developed for use by the Navy Seals and will fit easily in your briefcase. Because I work from home my TRX trainer is hooked over my office door as a constant reminder that I need five minutes exercise every hour; this way, it gets used. My TRX Trainer also travels with me, as does my two page Tibetan Rites exercise chart.
DANCE LIKE THERE IS NO-ONE WATCHING
My final form of exercise, and one the ladies will love, is to “Dance like there is no one watching.” An aging rocker, my favourite music includes people like Bruce Springsteen, Tina Turner, Roy Orbison, etc and dancing to your favourite music is a great way to rejuvenate your energy levels.
RE-ENERGIZE – SHARPEN YOUR MIND – BOOST PRODUCTIVITY
So, get yourself a kitchen timer, divide every hour into 50 minutes of work and 5 to 10 minutes of exercise – and watch your energy levels and productivity soar. A word of warning though – there is as side effect: you become trim, taut and terrific by incorporating 5-minute energy breaks into your day; if you can not handle looking and feeling great, do not do it!
40 MINUTES OF EXERCISE – 5 MINUTES AT A TIME
Note that if you work an 8 hour day, your 8 x 5 minute exercise breaks add up to 40 minutes exercise a day, so now the “I do not have time to exercise” excuse does not work. And if you are in poor health, 8 x 5 minute sessions may well suit you better than a vigorous 40 minute exercise routine.
On a more serious note, if you are not in good shape please consult your medical practitioner before commencing any exercise program. If you are obese or in poor health, a 5 minute walk around the block may be more appropriate to start with.
Terry Fisher runs the Gold Coast Web Design Company Business Websites Gold Coast. While based on Australia’s Gold Coast, Business Websites Gold Coast build websites for clients Worldwide.
The unique claim to fame that this particular Gold Coast Web Design Company has is a $495 price tag that absolutely Guarantees a Top 30 Google Listing – Or your website is Free!
Terry Fisher is also a Health Freak; he uses and recommends TRX Trainers for time-effective fitness training. TRX Suspension Trainers were originally designed for the Navy Seals and are a highly portable, use anywhere, take on business trips, body weight fitness trainer.
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