Business Websites Suitable for All Australian Businesses – Phone 0468 420 470 For A Free Quote Now!

Best Value For Money Websites – Hosting, Domains, Mobile-Friendly, Videos, Sliders, Wordpress or html. 10% of Profits go to Salvation Army

Every year small business SEO is becoming more and more difficult – but it still needs to be done. Most people still click on the Organic search engine results rather than paid Ads.

SEO in 2019 is different, so let us look at what works and what doesn’t. Before we get started – How many of you guys running a business outside of web design are SEO experts?  You might be an expert plumber or hairdresser, but SEO is a VERY specialised skill set.  And it is constantly changing.

Gold Coast Small Business SEOThe first tip I have for you is that adding regular new content can drive a ton of traffic – you really need a minimum of one post per week to your website, more is better.  Google loves QUALITY content; content is king, but it needs to be unique and interesting to your readers. So, if you go out there and you just write tons of new posts because your competition ranks for these terms, it won’t necessarily work.  Regurgitating the same information over and over again does not get results in 2019. What you do need to do is create brand-new unique content. You have to write about fresh stuff that people haven’t seen before. So, instead of focusing on writing every week, focus on writing new, unique and interesting content every week!  People are looking for new information and they’re craving it now more than ever right now.

As well as adding NEW content, update your EXISTING content. Google soon gets tired of old-fashioned, outdated content. There’s content online on everything. Whatever you’re writing on, there are 50 other articles similar to that. If are you going to work smarter, write brand-new, fresh content or re-write existing content. But even with your new, fresh content, other people are going to copy you, so you need to update it.  It doesn’t have to be monthly, but, at the least, once a year go into your best-performing articles and update them.  It is also worth having a Copyscape account to catch people who are blatantly copying your content.

You need to take a wide approach, both online and offline – and you need to do that for a long period of time. I’m not talking a few months, I’m talking about a year or two – your brand will get bigger and bigger and you’ll find that it’s easier for to rank on Google.  Anyone who tells you they can rank you in no time is, quite frankly, talking garbage.  Just Google what Google itself says about claims to rank you quickly – it cannot be done.  One good strategy is to use Adwords in the beginning and slowly transition to Organics results.  Ring us on 0468 420 470 if you need help from a Gold Coast based Certified Adwords Specialist.

Gold Coast based Certified Adwords SpecialistAnother tip covers how to build link structures, but even that is getting harder than ever. Everyone’s hitting each other up these days for links.  So instead of just going out there and trying to link to just anyone, go for high-quality links like Youtube, Facebook etc. Also, if someone links to three, four, five of your competitors but not you, you know that they are open to connecting with you if you make them an offer to swap links.

Another tip is to make sure that your website is Mobile Friendly. Google has a mobile-only search engines as well as one just for your desktop and laptop machines.  Yes, people have 4G and 5G phones, but just because they have fast phones doesn’t mean they’re in an area with strong reception, so they may not be able to access your website fast.  Use Google Page Speed to determine what you what you need to fix to load faster in Google’s eyes.

And of course, everyone should be on HTTPS by now; if you aren’t, switch to https, it’ll help massively, as well as having a firewall to protect you.

The final tip I have for you is to build your Brand. Google is looking for “Brand Signals” and if you are wondering how big your brand is, go to Google Trends and check your brand name versus your competitors.  The reason Google rates Brands labels is that it builds trust. They know that if people are looking for your brand, they trust you, and you’re less likely to create garbage content or write content for the sake of content.  If you want to build a label, you need to do it offline as well.

And if you are looking for a good Gold Coast SEO Company, ring us now on 0468 420 470 and we will give you a good old-fashioned appraisal, with no BS and at no expense.

These are the two questions I get asked most when clients are looking to build a website.

What Kind of Website Do I Need? And What Do Websites Cost? This is a bit like asking What kind of Car do I need? And what do Cars cost? It varies, depending on your needs and the budget you have.

So let’s look at the different types of websites, along with an indication of cost.

WordPress Websites

The WordPress Websites we build range from …..  $395 (Simple Start-Up Website for a new business on a very tight budget) to …..  $495 to $695 (Website for an established business with a reasonable budget) to …..  Up to $995 (ECommerce Website selling hundreds of items)

We will go into more detail later.

Gold Coast Local Website Design

HTML Websites

HTML Websites usually cost less ($195 to $395, depending on the complexity) but are far less flexible and difficult to work on yourself unless you know HTML.

Top Small Business Website Design Tips

“Websites To Go” Template Websites

Template Websites are usually cheaper ($95 to $195) because we start with a basic website template and customise it with your business details, contact details, images of your business etc.  The other big advantage of Template Websites is that they can be ready in 2-3 days of you getting your info to us.

What One-Page “Websites to Go” Look Like

Websites to Go - Bookkeepers Website Sample

HTML Websites To Go - Dermatologist Website Sample

 

Guaranteed Page One Websites

These are provided via a Special Deal we can set up with you, using Google Adwords.  Note that Google itself says NO-ONE can guarantee you a Google page one ranking from Organic Search Engine Rankings.

Website Budget

Your Website Budget is often the determining factor, especially for new, start-up businesses.  We discuss what you need in a website, how much you have to spend on your website, and how we can get the most bang for your bucks.

Website Security

Website Security is important, and something we do first when designing your website.  WordPress is the most secure provided you know what you are doing.  WordPress has hundreds of Plugins designed to keep your website safe

Website Flexibility

Website Flexibility may or may not be important to you.  If your website is hardly ever going to change, we may be able to get away with a cheaper HTML website – but see below re Website User Friendliness.  If your website content will be changing frequently, we recommend a WordPress website.

Website User Friendliness

If Website User Friendliness is important to you – stay away from HTML!  WordPress is very user-friendly and will usually be a team job between you and me.  The more technical aspects I handle for you, but many changes you can make yourself.  WordPress has several levels of “Users.”  As an “Administrator”, I can look after Settings, Themes, Plugins, Security, WordPress Updates etc for you.  As an “Editor” you can add new content to your website yourself (IF you wish to) – Certainly, if you know your way around MS Word a little training will help you save money by doing new content yourself.

User Friendly Websites

Custom Website Look

A Custom Website look is very important to most people, and we recommend this.  We have special software that allows us to create exactly what you want for your WordPress website. The Images below show some of the things you want to think about, or you can gather 2-3 website addresses of existing websites that you like the look of for us to look at.

Custom WordPress Websites Gold Coast Qld


Custom Web Design Gold Coast

Website Sliders or Videos?

All Websites come with EITHER Website Sliders or Videos.  If you want both Sliders AND Videos this can be provided for an additional cost.


Website Backlinks

Website Backlinks are essential – we can provide some backlinks to all the different kinds of websites we create.  We also show you the special backlinks you MUST have.

How To Decide On The Website That Is Right For You

Ring Terry on 0468 420 470 to discuss your needs and how we can best fulfil those needs.  We will give you great advice so that you do not overpay for your website, but we also make sure you get everything you need.

Gold Coast Web Design Checklist.

Here are some essentials you need to check before deciding on a Gold Coast Web Design Company.

1. What is included in the price, and what is an add-on? Many Gold Coast Web Designers charge extra for things we included in the base price.

2. Is a Guaranteed Google Ranking included? We are very clear that we Guarantee you a Top 30 Spot in Google, or you get your website for the $200 Deposit! If you are looking at a Gold Coast Web Designer that is not guaranteeing results, we suggest looking elsewhere.

Gold Coast Web Design Checklist3. Is a Youtube Video included? Youtube is now so big it is critical to your online success. We include a Youtube video in the $495 you pay for our Gold Coast Web Design package. The video is created from images you provide and you can click here for more info on Gold Coast Business Videos. Just for clarity, the $295 mentioned on that page is for a video only; if you buy the $495 Gold Coast Web Design package, the Youtube video is included in the price.  If you already have a website and just want to add a video, the price is $295 for the video on its own.

4.  Is training included?  The “sting in the tail” with many Gold Coast Web Design packages is that you are at the mercy of the web designer for every little change in the future – and it is usually chargeable.  We include one hour of training, which will enable you to do most changes yourself, at no cost.

5. Are the “Mandatory Web Pages” Google looks for included in your Gold Coast Web Design package, eg, Privacy, Anti-Spam, etc.  Do not expect Google to take you seriously without the critical web design factors the Pros included.

6.  Are Sample Gold Coast Business Websites available for you to check out?

7.  Are screenshots of the Google results for those Sample websites shown?

8.  Is a “Custom Design” included in your Gold Coast Web Designers package, that allows you to use your images and Logos?  Or are you forced into choosing from just the Templates they have available?

Hope you enjoyed this Gold Coast Web Design Checklist

Check out Terry Fisher on 0468 420 470 for top Gold Coast Web Design at sensible prices – with a Guarantee!

Gold Coast Web Design Checklist by Terry Fisher

Terry Fisher, Gold Coast Web Designer

If you ask any business owner what strategies they use to gain more customers, chances are one of the strategies in their arsenal will be a Video Marketing Campaign. What is video marketing and how can it be used to increase the success of a business?

Video Marketing For Small Businesses Gold Coast

First, understand that Google owns Youtube, so it favours Youtube Video Marketing in its search results. We often get both a Youtube Video AND your Gold Coast Business Website in the Top 20 results. Also, videos can rank in days, whereas websites take several weeks, partly because of the build time.

Video Marketing - Talking Head Video

Don’t be afraid of video marketing. Creating quality videos is easy, as long as you have a camera and, preferably, a good tripod (avoid the “shakes” in your videos). You could show your audience how your product is created or just sit in front of a neutral background to demonstrate your products or talk to your audience.

There is no need to allow your shyness to stop you taking advantage of video marketing strategies. When looking into the camera, talk as though you were talking to an old friend. This is a simple and highly effective way to help yourself get over the discomfort of talking to people you don’t know.

If you are too shy to show your face on the screen, you should try using screen shots to create your Gold Coast Marketing Video. This is a good way to show your users all of the pertinent information you need to without worrying about having to stand in front of a camera.

Video Marketing - Screenshot Videos

Video is a great medium for conveying ideas. This works in business by showing customers what makes your business special. A short video describing your products or highlighting your experience will go a long way to making that sale. Remember to be clear and make any ideas your convey simple to understand so that your Gold Coast video marketing campaign will be a total success.

Video Marketing campaigns allow your customers to get to know you. You could, for instance, record a “deals” video in which you talk about your projects and offer upcoming deals. You can also make your video marketing campaign interactive by answering questions customers regularly send you; this also saves you answering the same questions time and time again.

Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. No-one has to know whether your company spokesperson is the CEO or the janitor. Also, many people respond better to a non-sales person.

Never try to directly sell your viewers something in your video. Rather, offer visitors something worthwhile, like a “how to” demonstration or tips on using a product. By offering helpful, relevant information, your visitors are more likely to return to your Gold Coast business website, which could eventually result in a sale.

When you create a video for marketing purposes keep it under 2 minutes. If you need a 10 minute video, make it in 5 parts – keeps viewer interest AND boosts your Youtube account!

Video Marketing - Cartoon Video

Cartoon Video

Your Gold Coast marketing videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.

You can also interview a prominent business person and share that video as part of your Gold Coast  video marketing strategy. This can not only help you build your client list, but can also help the person you interview build their client list. This type of video marketing can help create credibility and set you apart as an industry leader.

Watch the stats for your video, whether on YouTube or your server. This helps you compare different videos so that you can tell which are successful and which don’t really work. This leads to continual improvements in your Video Marketing Campaign.

When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

Of course, there is also an incredibly simple way to improve your business with video marketing – Call Terry on 0468 420 470 and let us create your Video Marketing Campaign for you.

 

Our Done For You Google Adwords Service is a great alternative to a DIY ebook or Video series.

Google Adwords is not the easiest of things to work with, and mistakes can be costly. In addition, it takes time. So, if you have the time and the willingness to learn, an Adwords book or Video series is fine. However, most small business owners are too busy earning money at what they are good at.

Our Gold Coast Adwords Management Services are a little different to most. For a start, most Google Adwords Agency setups make you sign up to a monthly contract. We don’t. We charge $65 per hour for whatever work we agree between us beforehand. The amount of work obviously varies, depending on whether you are a one-man mowing business or a multi-million dollar business with hundreds of employees. In addition, we have no lock-in contracts – the only way we “lock you in” is by making sure you make more money from using our services. This also enables you to progress at your pace, no set things that must be done this month. It also gives you confidence – If we do not get results, you can pull the plug any time you want. For us to succeed, you need to succeed – that keeps us pretty focused. Go with the Google Adwords campaign management services that rely on your success for our success!

Google Adwords Mistakes To Be AvoidedFor set up (for example) we might agree to start small focusing on one product or service and make sure you are happy with that before branching out to other products and / or services. We might also focus on a small area, say within 20 km of your business, to keep your travelling costs and time down as we build up your business with local work that involves very little travelling.

We get it that you want to see results before investing large amounts of your money. We encourage starting small, not only because it limits your risk but because working in small bite-size chunks also helps you to develop an understanding of how Google pay-per-click works.

Starting small also allows you to work out what your clients are really searching for, and how to target that keyword at a reasonable cost. We might even recommend letting your competitors pay top dollar for expensive keywords, while you go after cheaper alternatives. An advantage of working with a Google AdWords management company is keeping your Ego in check – some people just have to have the top spot regardless of how good or bad it is for your bottom line. While high visibility is good, profitable high visibility is much better! We also help you filter out unwanted keywords, eg those searching for DIY solutions – Cutting your costs is as important to us as increasing your online exposure.

Are we a massive, nationwide, Google Adwords Agency? No, we are not, nor do we pretend to be. We are looking only for small to medium size clients in the Gold Coast and Brisbane areas – every time you ring up, you talk to the same person (continuity is critical in working together to improve your profitability). We also speak simple English, not jargon and technical gibberish (No SERP’s CTR’s, QS or PPC here!). Being able to sit down, face to face over a coffee, and having a sensible discussion about how we progress, is critical. Plus, we handle all of the work ourselves, no overseas outsourcing. And, as a former International Management Consultant, we might even be able to offer you some great business advice.

Your Adwords campaign is only half of the picture; your website is the other half. Because we can also offer high-level website services, we ensure your website works for the people whose clicks you pay for.

So, WHY a Done For You Adwords Service?

Search Google for a keyword related to your business and study the results. Here is an example:

Why You Need To Use Google Adwords

Notice that Page One does not show ANY individual restaurants! All Directories, Newspapers, Google’s own properties. Accident? Or Design? Remember, the vast majority of Google’s income comes from Adwords. Increasingly the first page is given over to huge sites, crowding out individual businesses – forcing them to pay for Adwords if they want Page 1 exposure. The above is a really bad case BUT google your business and you will almost certainly find lots of Directory Sites, Review Sites, News Sites etc hogging Page 1 space.

Now it IS true that you can get on Page 1 by natural means, known in the trade as SEO (Search engine Optimization). BUT it takes a lot of time and effort, and usually a far amount of expenditure.

Google Adwords on the other can get you on Page 1 within 24 hours. And as long as you pay enough, you will stay there.

If you are a new business, using Adwords to start off with and gradually optimizing your website to get on Page 1 by natural means is not a bad strategy – Adwords is instant, SEO takes time.

However, neither SEO or Google Adwords stands still. Your competitors are trying to get above you, and if you do nothing about SEO or Adwords, eventually they will get above you. Getting back above them is simple and quick with Adwords – simply bid higher. Even then, you need to constantly check your Ego is not bidding out of profitability.

So, as you can see, our Done For You Adwords Service can save you a lot of time and hassle. However, if you think you can set up Adwords yourself, buy the book or videos and give it a go.

Now for a really special offer. If you try the Adwords book or the Adwords videos and you find you are too busy running your own business to run your Google Adwords campaign properly, ring Terry on 0468 420 470 and we will give you a 50% refund off your first Google Adwords Done For You Service Gold Coast invoice!

Testimonial

Terry has built two websites for me, getting Multiple Page One Google and Yahoo Listings for both sites within weeks.

His focus on how to get new business for me through high visibility in Google also helped me to identify ways I can attract new clients. His Business Advice was extremely helpful.

But the clincher was Terry's 60-day Money Back Guarantee if he could not get my sites a Top 20 Google Ranking.

Highly recommended.

Keith Erskine

Testimonial

I can’t thank you enough Terry for being such a solid, consistent, skilled, ethical, generous coach, advisor and tech support whizz person.

I deeply appreciate the work you do and the way in which you do it.

You answer questions I hadn’t thought to ask, offer solutions to problems before they become a problem and take a whole lot of worry and stress out of this project that could otherwise derail me.

Bless you Terry Fisher!

Maggie Good

Testimonial

Thank you Terry for doing such a great job on my Florists Online Gold Coast website.
 
 
My new Gold Coast Mobile Flower Service is already on Page 1, and Gold Coast Roses is almost there (currently at #12, and climbing).
 
I enjoyed the training you gave me, and I found you very easy to work with.
 
Best Wishes,

Wendy

Testimonial

Terry has already built one website for me - www.boatrepairsgoldcoast.com - that delivers regular business, so I got him to build another website - www.antifoulinggoldcoast.com.au.
 
I have found Terry easy to work with, and he has got me Google page 1 rankings. The general business advice Terry gave me was also invaluable.
 
Andy Giese,
Gold Coast's Best Boat Repairs -
Ring 0439 706 956 now.