If you ask any business owner what strategies they use to gain more customers, chances are one of the strategies in their arsenal will be a Video Marketing Campaign. What is video marketing and how can it be used to increase the success of a business?

First, understand that Google owns Youtube, so it favours Youtube Video Marketing in its search results. We often get both a Youtube Video AND your Gold Coast Business Website in the Top 20 results. Also, videos can rank in days, whereas websites take several weeks, partly because of the build time.

Don’t be afraid of video marketing. Creating quality videos is easy, as long as you have a camera and, preferably, a good tripod (avoid the “shakes” in your videos). You could show your audience how your product is created or just sit in front of a neutral background to demonstrate your products or talk to your audience.

There is no need to allow your shyness to stop you taking advantage of video marketing strategies. When looking into the camera, talk as though you were talking to an old friend. This is a simple and highly effective way to help yourself get over the discomfort of talking to people you don’t know.

If you are too shy to show your face on the screen, you should try using screen shots to create your Gold Coast Marketing Video. This is a good way to show your users all of the pertinent information you need to without worrying about having to stand in front of a camera.

Video is a great medium for conveying ideas. This works in business by showing customers what makes your business special. A short video describing your products or highlighting your experience will go a long way to making that sale. Remember to be clear and make any ideas your convey simple to understand so that your Gold Coast video marketing campaign will be a total success.

Video Marketing campaigns allow your customers to get to know you. You could, for instance, record a “deals” video in which you talk about your projects and offer upcoming deals. You can also make your video marketing campaign interactive by answering questions customers regularly send you; this also saves you answering the same questions time and time again.

Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. No-one has to know whether your company spokesperson is the CEO or the janitor. Also, many people respond better to a non-sales person.

Never try to directly sell your viewers something in your video. Rather, offer visitors something worthwhile, like a “how to” demonstration or tips on using a product. By offering helpful, relevant information, your visitors are more likely to return to your Gold Coast business website, which could eventually result in a sale.

When you create a video for marketing purposes keep it under 2 minutes. If you need a 10 minute video, make it in 5 parts – keeps viewer interest AND boosts your Youtube account!

Cartoon Video

Your Gold Coast marketing videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.

You can also interview a prominent business person and share that video as part of your Gold Coast  video marketing strategy. This can not only help you build your client list, but can also help the person you interview build their client list. This type of video marketing can help create credibility and set you apart as an industry leader.

Watch the stats for your video, whether on YouTube or your server. This helps you compare different videos so that you can tell which are successful and which don’t really work. This leads to continual improvements in your Video Marketing Campaign.

When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

Of course, there is also an incredibly simple way to improve your business with video marketing – Call Terry on 0468 420 470 and let us create your Video Marketing Campaign for you.