What does Gold Coast Winning Website Design look like?
In this article, we’re going to run through the things that you must do right in website design in 2019. With so much info floating around these days, it can be really hard to nail down what makes great websites today.
First up, it needs to be VISUAL. People online these days are skimmers, so impressive images that almost sell your product on their one are a must. Whatever you are selling, get the image up first on your home page. Have a variety of photos of different aspects of your product or service.
Second is a VIDEO that tells people why your product is so awesome. If a picture is worth a thousand words – what is a video worth? Also, people prefer to watch a video rather than read text. We have a variety of different video styles – including some you may not have seen before – on our sister site, www.VideoMarketingServices.com.au. Check out the different styles and decide whether the classic look is for you, or something that is definitely different.
Next – in a nutshell – list some of the amazing FEATURES that your products have, and the BENEFITS to would-be buyers of doing business with you. Make sure the user experience on your Gold Coast Small Business website is really clean and easy to navigate.
If you sell fundamentally different products, have a product page which does a really good job of distinguishing the different products and which one is best for your customer. Similar comments apply to selling your Services.
Your website design and layout should be carefully considered so that each section easily distinguishes each product or service from one another. The hierarchy of sections should be very clear, with distinct headers and bold headings that help emphasise the things that are important to would-be buyers. Make it really easy to navigate your website.
Keep your pricing page super simple and spell out exactly what they are going to get, and, if necessary, some questions and answers below the pricing that deal with possible objections or clarify issues. Try to add some interesting blog articles to further influence buying decisions.
And, of course, Reviews are pure gold. Your “About Us” page should not focus on your company and how long you have been around – instead focus on client success stories.