The Top 8 Reasons To Use WordPress for Your Gold Coast Business Website.
If you own a small business and have never heard of WordPress, read on to discover why WordPress is the right platform for your Gold Coast business website.
1. The main reason we use WordPress is that it is pretty easy to work with. This is great for anyone who is not technical, WordPress is just a really easy platform to get started on. If you don’t know how to code, no problem, you can still use WordPress – it’s as easy as using MS Word, and very similar to Word. So you will not need any website development experience with WordPress. Our Gold Coast Business Website Design Services also include one hour of free training.
2: The second reason to use WordPress is because it is good for SEO (search engine optimization). With WordPress, you can create new content fast – something search engines love. Also, Google, Yahoo etc are familiar with the internal linking structure of WordPress. Plus, with WordPress you have interactive features like comments built into WordPress. All of these things help with Gold Coast business website search engine rankings.
3. Another reason to use WordPress is that with WordPress self-hosted websites, you have the option of adding plugins to your website to increase site functionality and safety. At the moment there are well over 10,000 free plugins to choose from in the WordPress Repository. Whether you want to add social sharing features, photo galleries, shopping carts, email sign-up forms, or more, the list goes on and on. Pretty much any feature you are looking to add to your website, you can add through the use of adding a plugin to your website.
4. With WordPress you can easily add a blog to your website. Having a blog and fresh content is a great way to increase your search engine rankings, not to mention a great way to interact with readers on your site. WordPress is an amazing content management system, and one of the most popular blogging systems out there.
5. With thousands of developers around the world building WordPress themes and plugins, in addition to the tens of thousands and millions of people out there who are using WordPress to power their website, if you have a question or issue that comes up related to your website, most likely there is someone out there who can help you to fix the problem.
6. Changing the design of your website with WordPress is easy. There are free and paid WordPress themes out there to choose from, or you can make your own. And again, the good news is that with one click you can change the design from one design to the other. So that’s another great reason to use WordPress.
7. Your WordPress website can grow with your business. Probably, as your business grows, you’ll need your website to do different things. So again, with the availability of plugins and the ease of being able to change the designs of your layout, it is really easy for your WordPress website to grow with your business.
8. The final reason to use WordPress is – It is FREE; you can go to WordPress.org and you can download the software for free. That concludes our 8 Reasons Why You Should Use WordPress For Your Gold Coast Website.
We are amongst the top Business Website Design Companies on the Gold Coast – Ring 0468 420 470 now for a free quote.
What does Gold Coast Winning Website Design look like?
In this article, we’re going to run through the things that you must do right in website design in 2019. With so much info floating around these days, it can be really hard to nail down what makes great websites today.
First up, it needs to be VISUAL. People online these days are skimmers, so impressive images that almost sell your product on their one are a must. Whatever you are selling, get the image up first on your home page. Have a variety of photos of different aspects of your product or service.
Second is a VIDEO that tells people why your product is so awesome. If a picture is worth a thousand words – what is a video worth? Also, people prefer to watch a video rather than read text. We have a variety of different video styles – including some you may not have seen before – on our sister site, www.VideoMarketingServices.com.au. Check out the different styles and decide whether the classic look is for you, or something that is definitely different.
Next – in a nutshell – list some of the amazing FEATURES that your products have, and the BENEFITS to would-be buyers of doing business with you. Make sure the user experience on your Gold Coast Small Business website is really clean and easy to navigate.
If you sell fundamentally different products, have a product page which does a really good job of distinguishing the different products and which one is best for your customer. Similar comments apply to selling your Services.
Your website design and layout should be carefully considered so that each section easily distinguishes each product or service from one another. The hierarchy of sections should be very clear, with distinct headers and bold headings that help emphasise the things that are important to would-be buyers. Make it really easy to navigate your website.
Keep your pricing page super simple and spell out exactly what they are going to get, and, if necessary, some questions and answers below the pricing that deal with possible objections or clarify issues. Try to add some interesting blog articles to further influence buying decisions.
And, of course, Reviews are pure gold. Your “About Us” page should not focus on your company and how long you have been around – instead focus on client success stories.
If you are looking for Affordable Gold Coast Web Design that works – ring us on 0468 420 470 today for a free discussion and quote.
Things You Need To Do Once Your website Is Complete
Congratulations – another part of the adventure is complete – You have your own website! 
However, a website needs follow up – Let the world know you have arrived! Here are things you should do in the 4-6 weeks after getting a website.
- Add your website to your Facebook page – use http:// in front of your name, eg http://www.BusinessWebsitesGoldCoast.com. This turns it into a clickable backlink.
- Do the same for your Youtube account if you have one.
- Same for your Twitter account if you have one.
- Create a Gumtree Ad and add your website (costs $5 but well worth it). Add at least 6 pictures and 500 or more words.
- Add your website to your Business Card (hand out 4-5 cards each time, so that people can “pass you on”). Give business cards to ALL of your employees to hand out.
- Add your website to Flyers etc – both your Business Card and Flyers have limited space, but your website has plenty of space – use it.
- Add your website to Local Directories. As a minimum (in Australia), Local Search, Pure Local, Yelp.com.au, Start Local, Hot Frog, White Pages, Yellow Pages, Aussie Web, WOMO. For all of them, link back to your website if free (If it costs, evaluate it).
- Seek “Alliances” with COMPLIMENTARY businesses that do NOT compete with you and market them. For example, Electricians and Plumbers can hand out each other’s business cards, as can Hairdressers and Beauticians (just examples). Consider a “Recommended Businesses” page on your website – provided they do the same for you.
- Notify existing clients that you have a website – just a quick text or email – especially if you have a “repeat business” style, and ask them to recommend you to others.
- Consider Adwords, at least initially (check out http://www.AWAA.com.au) Adwords can get you results in days, whereas getting into Google organically can take weeks, even months (doing the things above will definitely speed it up).
IMPORTANT – Do it over 4-6 weeks. If you do all the above in 2 days – and then nothing ever again, it looks unnatural to Google. Commit to doing a couple of hours each week for 4-6 weeks.
As part of our on-going work for you, we will;
– Create some Bookmarks and Backlinks for you
– Submit a Site Map to Google on your behalf
However, the 10 points above are all stuff you can do yourself for free. If you are time-poor, we can do it for $65 per hour for you. Either way, let’s let the world know you have arrived!
If you are looking at Getting A Website Set Up, call Terry now on 07 5549 0927 or 0468 420 470 and we can get you started.
More Info: Terry Fisher, 07 5549 0927 / 0468 420 470
www.BusinessWebsitesGoldCoast.com www.VideoMarketingServices.com.au
[email protected]
Gold Coast Business Website Design – Balance
How your site looks when finished is an important element, but must be balanced with getting visitors there in the first place. If you want visitors to enjoy your site and revisit it over and over, you need to build a site that is attractive, easy to use, stuffed full with useful information AND in the top 20 Google results. Without high search engine visibility, it does not matter what your website looks like.
Gold Coast Business Website Design- Loading Time
We keep the size of your website as small as is practical. Excessive loading times are a death knell for any site. The larger the files are that must load, the longer a user’s load time is going to be. Most users will click away if the page doesn’t start to load within the first few seconds of opening your page.
When you are creating graphics or photos for your website, be sure to keep the file size small, but without making the images too small for clarity. Optimizing your images is something we do before loading them to your website, so if in doubt, give us high-quality pictures and we will get the right blend of clarity and file size for your Gold Coast Business Website Design.
Gold Coast Business Website Design- Easy on the Eye
Pay attention to the way the different colours you use on your website interact. You have to make sure that your text will be readable on top of the background colours you use. Dark text on light backgrounds is typically easier on the eyes than the other way around. Ask your friends to give you feedback on the colours you choose.
We always use consistent fonts so that visitors to your site don’t become agitated by too many different fonts. You want people to browse through your site with ease, so that they can just concentrate on the material on the site and what the site has to offer.
Incorporate a site map into your Gold Coast Business Website Design. Sitemaps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilize it to index your entire site. This means your search engine optimization improves, and your website receives more exposure, giving you more profit-earning potential. We include a link to your sitemap from the homepage and make it as simple as possible. The sitemap updates automatically when needed.
Gold Coast Business Website Design: Trust
Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.
We also check your grammar and spelling. Yes, some mistakes may get past some of your audience, but it will not get past everyone. You could lose some of your audience because of this, particularly if you make mistakes frequently. Poor grammar and spelling on your site make it look unprofessional; we take care that that does not happen.
Gold Coast Business Website Design – Research
Research is very important when it comes to Gold Coast Business Website Design. We research your niche, so you can set your sights on your target audience. We agree on the main Keywords for your website (the phrases you think people will type in when searching for your site). We also discuss your demographics, in order to maximize reaching your target audience.
Stay creative as we work together on designing your site. It’s okay to get ideas from other websites, but let’s make your site as original as possible. Come up with features of your own, and enhance ones that you have found elsewhere.
Considering how many visitors are likely to visit your website on a mobile phone is also very important. All of our websites are mobile friendly, but if 80% of viewers come from mobile phones (eg, teenage fashion) then designing specifically for mobile is a great idea. See the simplicity of the sample web design on the right – loads very quickly on a mobile and looks good on any mobile device; also has “tap to call” and a “sketch” video.
The best websites that I have built are where there is a perfect blend of my web design expertise and your specialist product / service expertise; if we are both open to each other’s ideas, the end result is always better than one person could have achieved.
Ring Terry now on (07) 5549 0927 for help with your Gold Coast Business Website Design, at extremely affordable prices.
Top Small Business Website Design Tips for 2018
If you are a small business owner, it is paramount to have a well-designed website. With a well-designed site, you will attract more traffic and enjoy better rankings on major search results. It is the uniqueness of your site design that allows you to gain an edge over your competitors. This is why it is important to invest your resources in terms of time and money to ensure that you have a website design that stands out from the others. To assist you in this process, here are some Top Small Business Website Design Tips you should follow in 2018.
Ensure your website is easy to navigate
If your visitors find it hard to navigate through your website, they will simply go to your competitors’ sites. You have to make sure that your site design is friendly to all users. The best way to do this is to ensure that users do not waste time or have difficulties when looking for information they need. Your small business website should have a solid navigation that also assists the search engines to index your content and improve your visitors’ experience. You can make your site easy to navigate by linking back to the homepage from all pages, keeping vital information on top and improving your site footer.
Design For a Mobile-Friendly website
A large percentage of people are now using mobile devices to access the web. This means that if your website is not mobile friendly, it will not offer good value to visitors. You simply must have a mobile responsive website because it is through mobile devices that most traffic is expected to come in 2018. Make sure that your website is responsive to all mobile devices in order to take advantage of the high number of people using such devices.
Make your Home Page clutter free
It is important to note that visitors rarely read all the information on your website. They usually scan the pages, noting keywords and important sentences. With this in mind, it is necessary to have a web design that appeals to the emotion of your visitors instead of focusing on the word count. Your site home page should have less information for your visitors to read, remember or click. Only have information that your visitors can process and evaluate easily, understand what your site is all about, and what you expect them to do. This increases their chances of them taking the desired action. Use icons and images as another way of communicating your point to your target audience. One of our most important Top Small Business Website Design Tips is to design for your visitor’s convenience.
Application of colourful and strong fonts
The font used in a website determines its success to a significant extent. In 2018, it is advisable you use strong and colourful fonts. Such fonts give your site a strong visual emphasis that makes it not only attractive to visitors, but also makes them spend more time on it. This is more important owing to the fact that mobile devices have already taken control of the digital world. To enhance success, you need to have the key phrases and keywords emphasized using bright colours and bold fonts.
Integrate social interaction elements
Social networking sites have gained high-level popularity and it is expected that they will reach a new high in 2018. Therefore, it is necessary to ensure that your website integrates social interaction elements. This will encourage social interactions on your website, leading to more business. You can do this by using social media buttons that encourage your visitors to share your content, like your page, or post comments. It is also possible to have social media apps that connect to your website to allow instant interaction and sharing.
Apply site animation
Animation can have a great impact on making your website interface and ideas easy to understand. This is necessary because most visitors are in a hurry, so your site should convey important information fast. Animation also helps to convey complex ideas in an engaging manner. You can use storytelling, appealing images and other forms of animations to make your site information more understandable and make it friendly to users.
Bottom line
The most important thing to make your small business website a success is having all elements that make it user-friendly. This is a great way to attract more traffic and high referral rates. We hope you have enjoyed these Top Small Business Website Design Tips!